Q5 - How did you attract/address your audience?

I started off by creating an audience media pack, which would show the typical reader statistics, which can be seen below:

Above was my audience media pack that I created after researching other magazine's audience media packs. Like stated in a post about it previously, I found that some media packs, but not all, dedicated a paragraph to an individual who reads their magazine, which gives a brief detail about them. I researched the typical age range and gender of the people who were most likely to read magazines within the indie genre, and found that it was a higher male percentage of readers, over the age of 20.

After creating this media pack, I knew that my target audience would be mainly the young male population, however, I was not going to alienate potential female readers. I decided to stick to a genderless colour scheme on my music magazine, by using mainly red, blue and yellow, which are not really specifically seen as either gender colours.

This shows how I tried to stick to a genderless colour scheme, as I did not really add either male or female stereotyped colours, I stuck to ones which would attract both the young male and female population of indie music magazine readers.

I thought it was important to put in a plug on the cover of my music magazine, that would attract in the target audience and a potential new audience. I decided to create one that gave a free poster and the chance to win tickets to Miles Kane's world tour. This could be attractive to a consumer who likes the indie genre, as Miles Kane is very much an up and coming artist, who has received great publicity recently due to being close and personal friends with Alex Turner, the leader of Arctic Monkeys (another indie band).

I asked three different people who took a particular interest in the indie folk genre, what they thought of my products with the following questions:

1) What genre do you think my music magazine is?

2) What do you think is eye-catching about the cover/contents page/double page spread?

3) If you could change something about the magazine what would it be?

4) Is the colour scheme continued successfully through all of my products?

I uploaded my findings onto three different GoAnimates, which can be seen below:

Interview with Charlotte by meg gore on GoAnimate
1) "What genre do you think my music magazine is?" "I think it is indie."
2) "What do you think is eye catching about the cover?" "I love the plug on the bottom left."
3) "If you could change something about the magazine, what would it be?" "I'd have a black background on the contents page."
4) "Is the colour scheme continued successfully through all of my products?" "Yes the red, blue and yellow colour scheme is continued throughout your media products."

Interview with Hannah by meg gore on GoAnimate
1) "What genre do you think my music magazine is?" "I think it is an indie magazine."
2) "What do you think is eye catching about the double page spread?" "I think the polaroid pictures are eye catching on the double page."
3) "If you could change something about the magazine, what would it be?" "I would make all of the images of the main artist have a vintage effect."
4) "Is the colour scheme continued successfully through all of my products?" "Yes, the colour scheme never changes on your media products."

  Interview with Bryn by meg gore on GoAnimate

1) "What genre do you think my music magazine is?" "Indie."
2) "What do you think is eye catching about the contents page?" "I like the layout of the images, it looks like a vintage newspaper."
3) If you could change something about the magazine, what would it be?" "I would change the filter on the image on the double page."
4) "Is the colour scheme continued successfully through my products?" "Yes it is."


By looking back at what the three participants said in response to my questions, I was glad that they all recognised the genre that I was trying to copy the conventions from, as this was important for it to look like a realistic and professional music magazine. In addition to this, I was also happy that the three participants were all able to tell me something that they thought were eye catching on all three of my products; the cover, contents page and double page spread.