Q2 - How does your media product present social groups?

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When designing my media product, at first I believed that I wanted to target the young male population of indie music fans, however, I realised that the best way of making my magazine popular would be to also target a female audience. I felt like there was a gap in the market for a new indie music magazine that focused on live performances, and chances to win free tickets to gigs and festivals. From my own personal music taste, I like all sorts of indie music and sub genres such as indie folk, and so I wanted to make my music magazine open to all types of indie music, which can be seen on the contents page with middle aged artists becoming a hit in the industry, and young female up and coming artists. I felt like it was good to portray a range of different ages for my artists, to allow any one to read the magazine and listen to the music.

This was my fictional artist that I used on the cover of my indie music magazine, '6 STRINGS'. I chose this person for the cover of my magazine as he liked this genre the most, therefore the way he dressed reflected this.

I chose to use the 'GUNS N' ROSES' t-shirt on the artist because wearing GUNS N' ROSES t-shirts, Nirvana t-shirts, etc. have become a fashion icon in recent years, and can be seen by different artists wearing other artists clothing.

This shows the popularity of band merchandise in modern society, with different versions of GUNS N' ROSES t-shirts easily available in different fashion shops such as House of Fraser, and even sports shops such as SportsDirect.

I chose for my artist to wear black skinny jeans, as it would be relatable to the clothing that my target audience would be. It can be seen that black skinny jeans are popular amongst 'indie' people and that fashion area.

This shows how my media product presents my target audience as young and almost rebellious to the older generation. For example I would not expect a middle aged working class man to be sat reading my indie magazine, as it just would not fit with their ideology. I would expect to see young males and females, with a passion for music, to be reading my magazine. Again, this is reinforced by the fact that even my artist is wearing a different band's merchandise, because youth culture has become so obsessed with the media and music, that it becomes a part of their every day life, not just by listening to it.