Q4 - Who would be the audience for your media product?

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I began to work out who my target audience would be for my indie music magazine, by looking at existing indie magazines, and their audience media packs. An audience media pack shows the percentage of male to female ratio of consumers of the magazine, which class they are most likely to be in, and the age range of people who purchase the magazine. I decided to look at both NME and Q's audience media packs, and based my own on theirs, as my target audience was more than likely going to fit theirs, as they were both part of the indie genre. Both of their magazines had a higher proportion of male readers, over the age of 20, and so I based my audience media pack on these findings.

Above is the audience media pack that I created, which showed the key statics of the target audience of my music magazine, and the media product that I have produced. I also produced a brief paragraph about an individual reader of my media product, who would be similar to lots and lots of other readers of my media product; a young male, university student, music lover and a gig-goer. I think this is reflected in my product, as I have a plug in the bottom left hand corner which shows how the audience can win tickets to a live gig during Miles Kane's world tour.

In addition to this, I also added two images onto my contents page that I had taken of The Strypes and Arctic Monkeys at Earl's Court in London. I did this because like stated above, I would expect my target audience for my media product to be the kind that would enjoy going to gigs and festivals, and so by having images of these on my product, they would be able to relate to it more and therefore would want to read about these gigs.

I also asked my friend Hannah, an avid listener of the indie genre, to answer some questions, as I felt like although she broke some of the conventions of my typical target audience, she would most likely be the typical female consumer of my product, as it can be seen in a previous post on NME's audience media pack, that they still had a 37% female audience.

Below is my interview with Hannah:



I asked Hannah:

1) "How old are you?"
2) "Who are your three favourite artists or bands?" 
3) "How many gigs or concerts have you been to this year?" 
4) "Are you planning to go to any festivals this year?" 
5) "On average how many magazines do you buy each month?" 
6) "On which website do you listen to music the most?" 
7) "Where do you find new or unusual artists?" 

She answered:

1) 17.
2) Jake Bugg, Oasis and Arctic Monkeys.
3) 3.
4) Leeds Festival.
5) 1.
6) YouTube.
7) Twitter.

This shows how I am not only targeting the young male population, as there are females who also like the indie genre, and would potentially want to buy my music magazine as it would cater for their musical taste.

Overall, I believe that the audience for my media product would mainly be the young male population of indie music listeners, usually from the ages of 20 and over. However, I have made sure that the female population of indie music listeners do not feel alienated and feel like they could not read my music magazine. I made sure this was not the case by adding in information about a young female indie artist on the contents page, who female readers may feel like they can relate to.